Client Highlight: Press Start Marketing
Press Start Marketing was started by John Keller and Matt Levitan, who both held senior marketing positions at Sony Interactive Entertainment, where they oversaw highly successful keystone marketing plans for PlayStation’s biggest titles and hardware launches. John was the VP of Marketing at PlayStation USA, and Matt was the Senior Director of Marketing/PR at PlayStation CA, positions they each held for over 18 years.
At Press Start, Matt and his team offer sustainable brand marketing solutions that bring clients increased brand KPIs, commercial success and higher profitability. Press Start services include brand strategy, media planning and activation, consumer insights, target segmentation, competitor and market analysis and creative strategy and review.
While employed by Sony Interactive Entertainment, they led the creation of PlayStation’s “Greatness Awaits” campaign, which catapulted the PlayStation 4 to the fastest-selling console in history. Additionally, they led the PlayStation VR launch. They also drove the marketing behind strong franchises like Call of Duty, Star Wars Battlefront and Destiny, helping achieve game sales well above forecast, brand-enhancing creative work with higher KPIs across all metrics and incredible partnerships.