Mark Caplan

Consulting Executive

Mark Caplan is an experienced licensing, entertainment and interactive games business executive. Mark previously held the title of Senior Vice President, Global Consumer Products for Sony Pictures Consumer Products where he worked for 20+ years. This division of Sony Pictures Entertainment oversees and manages the licensing, merchandising, location-based entertainment and interactive gaming efforts for some of the best film brands in the industry. He has worked closely with a wide variety of consumer product manufacturers, retailers and industry executives globally.

Mark has been involved in the business of licensing for some of the most recognized properties in film and television including Spider-man, Ghostbusters, The Smurfs, Goosebumps, Hotel Transylvania and Men in Black, as well as several

He also worked at 20th Century Fox, where he managed the licensing of video game opportunities for The Simpsons, X-Files and other key studio properties.

He started his career as Business Development Director for Japan-based Link Consulting Associates where he built US-Japan business relationships in the licensing, franchise and real estate industries. One of his first deals in the games industry was the distribution of content for CD-ROM games.

Mark has been a frequent speaker at entertainment, licensing and digital conferences worldwide. He has served as Vice President West Coast for the Licensing Industry Merchandisers’ Association (LIMA).  He is member and co-chair of the content committee for the VR/AR Association (The VRARA).

Mark is Founder and Principal of BD Labs, Inc., a full-service business development consulting company.