For over fifteen years Eric Olsson was Vice President of Knowledge Matters, Inc., a leading developer of education simulations, where he was integral in the design, development, and marketing of business simulations that have been used by millions of students. He has helped structure, negotiate, and maintain strategic partnerships with major corporations including H&R Block, McGraw Hill, Marriott, and B.E. Publishing, and has helped support partnerships with a number of national student organizations including DECA, FBLA, and ICHRIE. Having spent two years teaching marketing and graphic design at a vocational high school, Eric has seen educational technology from both the product and user sides. He has also consulted with numerous clients on marketing, branding, and web development, including ITT Hartford, GE, Hampshire College, and UMASS Amherst.